PUMA Store Shibuya
A high-definition indoor LED display was delivered to the Shibuya flagship store to elevate the brand experience, driving footfall flow and engagement in-store.
- Client
- PUMA
- Facility
- Flagship store / Indoor LED
- Installation
- Wall-recessed, permanent
- Product
- COB Series
Challenge
As a flagship in Shibuya — one of the world's densest visual environments — the store needed to be an experience, not just a sales floor. Posters and standard monitors couldn't carry the brand's energy.
Solution
We specified fine-pitch modules that hold up at close viewing distance, positioned along the shopping path. Content switches instantly per campaign, with brightness and thermal settings tuned for all-day operation.
Result
Dwell time and in-store circulation improved, seasonal campaigns now run video-first, and the cost of printed POP replacement dropped.
Key points
- Fine pitch chosen for close viewing
- Screen layout designed around the shopping path
- Brightness / thermal tuning for all-day operation
Product used
COB Series
High-definition, high-reliability COB
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