Street store / Facade
A.T.A.D Harajuku
Facade visuals were introduced to the Harajuku street-level store, raising brand awareness with an eye-catching exterior display.
- Client
- A.T.A.D
- Facility
- Street store / Facade
- Installation
- Facade, semi-outdoor
- Product
- ZX Series
01
Challenge
On a busy Harajuku street, static signage disappeared into the noise. The display had to stay visible in daylight to pull passers-by in.
02
Solution
High-brightness modules were built into the facade with automatic dimming by time of day, running different day and night creative produced to match the brand.
03
Result
More passers-by stop, social posts featuring the storefront grew, and the facade itself now works as a customer magnet.
Key points
- Brightness that competes with daylight
- Automatic dimming by time of day
- Day / night creative switching
Product used
Quote
P1.53–3.07ZX Series
Slim, lightweight indoor standard
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